STAFFING SHORTAGES LEAD TO CHALLENGES IN DEVELOPING HIGH-QUALITY VIDEO CONTENT.

Since the COVID-19 pandemic began, business across the globe have struggled with staffing shortages, and in some industries, there’s no end in sight. 

Combined with an increased demand for online content, many companies are struggling to keep up with the drive to create high-quality video content without breaking the bank. 

There have been other issues with filming as well: ensuring the health and safety of talent, and production staff; various hurdles when it comes to traveling; and a huge demand for editing services. At the same time, as much of the workforce became remote, demand for instructional videos skyrocketed. These problems are present for small business as well as large agencies, and they warrant a solution that can fit all enterprises, cross-industry. 

That’s where automated video creation comes in. 

Why is video so important?  

It can’t be emphasized enough: video rules the roost. When it comes to social media, almost all platforms are promoting video content from their users. Instagram reels, TikTok, Snapchat, even YouTube Shorts are paving the way for video content creators. Additionally, having videos on your website as well as your social media means that some search engines will prioritize your pages, and rank you higher.  

Video is also blossoming in popularity because it’s an amazing story-telling medium, for everything from short, funny clips for social media ‘stories’, to longer onboarding or training videos for internal company use. It’s more engaging than a big block of text; it’s often more accessible than a still photo; and, with automated processes, it’s easier than ever to create. 

How can automating video content help my business? 

No matter the size of your marketing team—whether you have twenty people or just one—saving time with video is just around the corner. Automation can be a great jumping off point for those without any experience with video, or it can help your experienced team with weak spots (for example, speeding up clip choices, or helping to provide consistent scheduling). 

Using automation to create, tailor, and personalize videos is a cost-effective way for marketing teams to incorporate the popular medium into their work without the need to re-vamp an entire quarterly plan. Automation doesn’t mean throwing your creativity out the window; it means making what you already wanted to make cheaper and faster, without compromising on the quality. 

With automated video creation, content can be repurposed, personalized, and changed to fit many different scenarios, with a few simple swipes. This means that you can launch a campaign cross-platform without re-formatting, editing, and personalizing each one; or, if you wanted to, it would be extremely straightforward! 

In case you weren’t sold on the idea already, Pronto takes everything a huge step further, and automates the scheduling and posting process as well. As content marketers and managers alike will know, a product that can make these marketing strategies easier to act on is a welcome addition. 

What is Pronto? 

Pronto is a platform geared to help you automate your video creation AND social media marketing process. It’s a simple way to create, schedule, and share high quality videos… all in less than a minute. 

It’s not just another editing tool. It’s real technology, and a real extension of your existing strategy. It will help you to create high-quality video content in mere seconds, as well as pave the way for you to post consistent and reliable material to all your platforms. Pronto is data-driven and will provide you with superior analytics, so that you can learn quickly what’s working and what’s not—from posting times to hash tagging strategies. 

Whether you’re newly entering the world of digital marketing, or you’ve been here since the beginning, you’ll know that when it comes to digital, data is key. While we need marketers who are creative, we also need systems that help us save time and money. Pronto brings these needs together, allowing users to express themselves and their brand identity, while reducing the strain on their resources. 

Automated video content is waiting for you. Want to try it? Head on over to…

Denver Colorado, April 7, 2022: Pronto Media Group is excited to announce that it has been selected as a finalist for Colorado Companies To Watch 2022

Pronto Media Group recently announced the launch of its innovative automated video content platform. Pronto’s automated video content platform enables users to create professional-quality videos quickly, effortlessly, and cost-effectively. 

What it means to Pronto Media Group

“We are thrilled to be a finalist for the Colorado Companies to Watch Award,” said Ash Shehryar, Pronto Media Group’s Co-Founder and Chief Design Officer. “The purpose of the Colorado Companies to Watch organization is to empower 2nd stage companies which fuel the economic fire of Colorado. Colorado is at the forefront of innovation and is experiencing such high growth in 2022, we are honored and find ourselves in excellent company among the finalists” 

The Charter of Colorado Companies to Watch

To deliver on that purpose, Colorado Companies to Watch will:

  • Continue CCTW’s growth as an organization with a vibrant, self sustaining community. A place where winners stay winners and continue to thrive in Colorado
  • Continue to drive recognition as a key part of our cause
  • Become a conduit to great content. Whether through partnerships, generating content ourselves, or leveraging our alumni and sponsors to build/provide
  • Build out our statewide presence, influence, and brand
  • Ensure that we are a year-long community. Providing continuous value to our alumni, corporate partners, community partners, volunteers, and others

To view the list of finalist companies, visit: https://coloradocompaniestowatch.org/meet-our-finalists/

Winners will be announced on June 17, 2022.

About Pronto Media Group

Based in Denver, Pronto Media Group’s innovative automated video content platform was created to help organizations grow their social media audiences and customer base with highly-engaging video content. Pronto Media Group helps organizations create unique, quality videos fast and cost-effectively.

 

Learn more about Pronto Media Group and sign up for the automated video platform at getpronto.ai

 

Media Contact:

Kristen Ranta Haikal Wilson

Advisor & Fractional CMO

kristen@getpronto.ai

720-431-0772

These days, everyone is making videos. From YouTube Ads to Instagram Stories, short-form video content is all around us—and business is booming. Video is a highly engaging, highly effective form of entertainment and marketing, and enterprises of all sizes are cashing in. This is why we have outlined eight need-to-know strategies for effective video marketing.

Content creators, marketers, and communications folks will all know: it’s a lot to take in. But developing a digital marketing strategy that include video content is crucial.

Here are eight strategies for effective video marketing to help get you started with incorporating video into your social media content plans:

1. Tell Stories

Whether professional or personal, harness that creativity and tell the story of your brand. Think of the memorable commercials you’ve seen: the best ones often incorporate tear-jerking moments as well as humorous stories to sell products.

 

2. Include a Variety of Content

Within your brand identity and products, there is a lot of room for both creativity and professionalism. Creating a variety of videos for your page will allow you to showcase the best parts of your business. You might want to try out content like product features, sales or discount, and shopping highlights, but you can also create tutorials, behind the scenes reveals, or showcase a client or an employee. This variety of content will keep people on your page, and all them to find the information they are looking
for.

 

3. Incorporate User Generated Content

If you have a business that clients are interested in leaving a review for, lean into this!
Encourage your clients to make videos of their own, and to tag your company in their own social media content. Re-posting and re-sharing personal content can boost the positive light in which your business is viewed. Campaigns like giveaways can help with getting customers to generate their own content, but you can also ask your clients to leave reviews.

 

4. Don’t Forget a Call To Action (CTA)

A classic marketing technique, but don’t forget about it when using video. Whether a ‘soft’ or ‘hard’ sell, remind viewers of what to do next. Make them feel like they want to buy immediately, learn more, save your post, get in touch – and don’t be afraid to clearly communicate it! Most marketers put their CTA at the end of the video, so make sure you give a clear indication when it counts. If you’re at a loss, a simple ‘visit our website’ might be all that you need.

 

5. Optimize Your Content

Optimization can mean a lot of things, but there are two main goals: optimizing your content for SEO, and optimizing the content for best performance on each platform. Optimizing for SEO has more to do with the text you choose in your title, video description, and caption—using keywords, hashtags, and tagged accounts can help get views and engagement. For platform optimization, this means making sure your video won’t get cropped, the text will show up, and that your brand identity is salient. Check out this article on optimization for social media platforms for some nitty-gritty details.

 

6. Analyze Your Results

If you aren’t gathering data already, now is the time to start! Digital Marketing is driven by data, and no matter how wonderfully creative you or your team is, you’ll want to pull numbers while your campaign is ongoing, and after it’s over. Being able to tweak keywords or hashtags and respond flexibly to a campaign is a smart idea, as is paying close attention to the end result of what works and what doesn’t. Reporting can be an amazing source of fuel when designing future campaigns, too.

 

7. Use Audio Effectively

You’ve likely encountered videos with catchy chart-topping songs, as well as ones with neutral instrumental music—showing us that all kinds of audio can be successful. Here’s the catch when it comes to audio: it’s not a guarantee. Some users will be listening actively, while others will have volume off almost all the time. So, learn to tell your story with and without audio. If users can follow the gist of a silent video, it can increase how effective your content is overall. Consider using compelling and high-definition visuals, text-heavy descriptions, and subtitles in your silent content.

 

8. Create Consistency

You’ve probably heard that consistency on social media is really important. But what does consistency really mean when it comes to posting? It refers to maintaining a recognizable voice, reliable and familiar branding, and stable brand identity, but it also, more practically, refers to the number of days per week that you post, and perhaps the time of day. Being able to provide consistent content at high-engagement times of day will make sure your pages stay at the top of user’s feeds.

Every organization will have limitations when it comes to budget and time, so know that you can start anywhere! With Pronto, you can set videos to be created and posted automatically – which is the best-case scenario for those short on time but looking for professional, high-quality video content.

Thank you for reading about our recommended strategies for effective video marketing. To learn more about the trends we are seeing today, read more about our Predictions for Video Marketing in 2022 article.

Or sign up for an account at getpronto.ai today!