These days, everyone is making videos. From YouTube Ads to Instagram Stories, short-form video content is all around us—and business is booming. Video is a highly engaging, highly effective form of entertainment and marketing, and enterprises of all sizes are cashing in. This is why we have outlined eight need-to-know strategies for effective video marketing.
Content creators, marketers, and communications folks will all know: it’s a lot to take in. But developing a digital marketing strategy that include video content is crucial.
Here are eight strategies for effective video marketing to help get you started with incorporating video into your social media content plans:
1. Tell Stories
Whether professional or personal, harness that creativity and tell the story of your brand. Think of the memorable commercials you’ve seen: the best ones often incorporate tear-jerking moments as well as humorous stories to sell products.
2. Include a Variety of Content
Within your brand identity and products, there is a lot of room for both creativity and professionalism. Creating a variety of videos for your page will allow you to showcase the best parts of your business. You might want to try out content like product features, sales or discount, and shopping highlights, but you can also create tutorials, behind the scenes reveals, or showcase a client or an employee. This variety of content will keep people on your page, and all them to find the information they are looking for.
3. Incorporate User Generated Content
If you have a business that clients are interested in leaving a review for, lean into this!
Encourage your clients to make videos of their own, and to tag your company in their own social media content. Re-posting and re-sharing personal content can boost the positive light in which your business is viewed. Campaigns like giveaways can help with getting customers to generate their own content, but you can also ask your clients to leave reviews.
4. Don’t Forget a Call To Action (CTA)
A classic marketing technique, but don’t forget about it when using video. Whether a ‘soft’ or ‘hard’ sell, remind viewers of what to do next. Make them feel like they want to buy immediately, learn more, save your post, get in touch – and don’t be afraid to clearly communicate it! Most marketers put their CTA at the end of the video, so make sure you give a clear indication when it counts. If you’re at a loss, a simple ‘visit our website’ might be all that you need.
5. Optimize Your Content
Optimization can mean a lot of things, but there are two main goals: optimizing your content for SEO, and optimizing the content for best performance on each platform. Optimizing for SEO has more to do with the text you choose in your title, video description, and caption—using keywords, hashtags, and tagged accounts can help get views and engagement. For platform optimization, this means making sure your video won’t get cropped, the text will show up, and that your brand identity is salient. Check out this article on optimization for social media platforms for some nitty-gritty details.
6. Analyze Your Results
If you aren’t gathering data already, now is the time to start! Digital Marketing is driven by data, and no matter how wonderfully creative you or your team is, you’ll want to pull numbers while your campaign is ongoing, and after it’s over. Being able to tweak keywords or hashtags and respond flexibly to a campaign is a smart idea, as is paying close attention to the end result of what works and what doesn’t. Reporting can be an amazing source of fuel when designing future campaigns, too.
7. Use Audio Effectively
You’ve likely encountered videos with catchy chart-topping songs, as well as ones with neutral instrumental music—showing us that all kinds of audio can be successful. Here’s the catch when it comes to audio: it’s not a guarantee. Some users will be listening actively, while others will have volume off almost all the time. So, learn to tell your story with and without audio. If users can follow the gist of a silent video, it can increase how effective your content is overall. Consider using compelling and high-definition visuals, text-heavy descriptions, and subtitles in your silent content.
8. Create Consistency
You’ve probably heard that consistency on social media is really important. But what does consistency really mean when it comes to posting? It refers to maintaining a recognizable voice, reliable and familiar branding, and stable brand identity, but it also, more practically, refers to the number of days per week that you post, and perhaps the time of day. Being able to provide consistent content at high-engagement times of day will make sure your pages stay at the top of user’s feeds.
Every organization will have limitations when it comes to budget and time, so know that you can start anywhere! With Pronto, you can set videos to be created and posted automatically – which is the best-case scenario for those short on time but looking for professional, high-quality video content.
Thank you for reading about our recommended strategies for effective video marketing. To learn more about the trends we are seeing today, read more about our Predictions for Video Marketing in 2022 article.
Or sign up for an account at prontopia.com today!