Still Short Staffed? Try Automating Your Content Creation!
STAFFING SHORTAGES LEAD TO CHALLENGES IN DEVELOPING HIGH-QUALITY VIDEO CONTENT.
Combined with an increased demand for online content, many companies are struggling to keep up with the drive to create high-quality video content without breaking the bank.
There have been other issues with filming as well: ensuring the health and safety of talent, and production staff; various hurdles when it comes to traveling; and a huge demand for editing services. At the same time, as much of the workforce became remote, demand for instructional videos skyrocketed. These problems are present for small business as well as large agencies, and they warrant a solution that can fit all enterprises, cross-industry.
That’s where automated video creation comes in.
Why is video so important?
It can’t be emphasized enough: video rules the roost. When it comes to social media, almost all platforms are promoting video content from their users. Instagram reels, TikTok, Snapchat, even YouTube Shorts are paving the way for video content creators. Additionally, having videos on your website as well as your social media means that some search engines will prioritize your pages, and rank you higher.
Video is also blossoming in popularity because it’s an amazing story-telling medium, for everything from short, funny clips for social media ‘stories’, to longer onboarding or training videos for internal company use. It’s more engaging than a big block of text; it’s often more accessible than a still photo; and, with automated processes, it’s easier than ever to create.
How can automating video content help my business?
No matter the size of your marketing team—whether you have twenty people or just one—saving time with video is just around the corner. Automation can be a great jumping off point for those without any experience with video, or it can help your experienced team with weak spots (for example, speeding up clip choices, or helping to provide consistent scheduling).
Using automation to create, tailor, and personalize videos is a cost-effective way for marketing teams to incorporate the popular medium into their work without the need to re-vamp an entire quarterly plan. Automation doesn’t mean throwing your creativity out the window; it means making what you already wanted to make cheaper and faster, without compromising on the quality.
With automated video creation, content can be repurposed, personalized, and changed to fit many different scenarios, with a few simple swipes. This means that you can launch a campaign cross-platform without re-formatting, editing, and personalizing each one; or, if you wanted to, it would be extremely straightforward!
In case you weren’t sold on the idea already, Pronto takes everything a huge step further, and automates the scheduling and posting process as well. As content marketers and managers alike will know, a product that can make these marketing strategies easier to act on is a welcome addition.
What is Pronto?
Pronto is a platform geared to help you automate your video creation AND social media marketing process. It’s a simple way to create, schedule, and share high quality videos… all in less than a minute.
It’s not just another editing tool. It’s real technology, and a real extension of your existing strategy. It will help you to create high-quality video content in mere seconds, as well as pave the way for you to post consistent and reliable material to all your platforms. Pronto is data-driven and will provide you with superior analytics, so that you can learn quickly what’s working and what’s not—from posting times to hash tagging strategies.
Whether you’re newly entering the world of digital marketing, or you’ve been here since the beginning, you’ll know that when it comes to digital, data is key. While we need marketers who are creative, we also need systems that help us save time and money. Pronto brings these needs together, allowing users to express themselves and their brand identity, while reducing the strain on their resources.
Automated video content is waiting for you. Want to try it? Head on over to…