How To Master Social Media Platforms With Video Automation
Lurking in every conversation between digital marketers and content managers are the questions about how to create high quality video content… quickly. How To Master Social Media Platforms With Video Automation
Gone are the days where high quality video could immediately set a company apart. Now, video is ubiquitous across social media, advertisements, and even in customer relations. It’s a necessary part of any strong digital marketing plan. So, the questions arise: how can your company create professional, brand-consistent videos, without breaking the bank?
Content marketers who entered their field before video marketing was so popular and accessible are also often left with the question of how to engage with video content without spending hours and hours of their time learning how to film and edit. Especially when most social media platforms have slightly different requirements!
Fortunately for everyone in the marketing world, no matter the size of your enterprise or the particular expertise of your marketing team (whether that’s just you, or a team of twenty!), there is a solution just around the corner.
Some content management platforms (that link their platform with social media accounts) can be a helpful first step on the journey. But, the real time- and money-consuming parts of content creation happen before the posts get scheduled. The writing, filming, and editing processes are where social media content creators could really use some help.
Automation is a way to cut the time commitment of video creation down to mere minutes. With Pronto, you can choose from many high-definition, brand-consistent clips, based on both industry-specific keywords and broad terms for styles and themes. In just a few clicks, you can add text and voice-overs, dates and details—and if you’re seeing clips you don’t like, everything can be tailored and edited at any time. All of this happens in just a few minutes!
Besides the massive savings in budget and time when making one video, the special thing about Pronto is that you can schedule future videos to be created and posted automatically. Pronto’s AI-based technology allows the system to learn from you, so that it’s even easier to stay consistent.
When it comes to social media, gathering data about your highest-performing posts will help you respond quickly to tweaks you want to make, or deals you want to extend. Pronto takes all these components of video creation and puts them into one easy-to-use platform.
Never before has the phrase ‘set it and forget it’ been applied to video creation—but it’s finally here. Pronto makes it simple to:
1. Schedule an automated video once and reap long term, continuing benefits;
2. Get bigger, better results with less effort, and in less time;
3. Establish consistent , high-quality communication with your clients and followers.
These three benefits to automated video creation for social media can transform how much time and budget you have for content creation. As Instagram prioritizes Reels , TikTok continues to boom, and YouTube Ads increase in frequency, it’s becoming standard cross-industry to keep up with the video content.
With Pronto, you can explore all your options: schedule a video for the day you know you get the least customers, to give your online visibility a boost. Or, run a couple videos each week on all your platforms, and see which gets the highest engagement, or CTR. You can even try different fonts, styles, and voices to see which combinations perform well, and track all these changes with Pronto’s analytics. It’s truly a shortcut to optimization.
Thank you for reading our input on how to master social media platforms with video automation.
To learn more, check out our blog on key strategies for effective video marketing:
Want to try it out? Head over to GetPronto.