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Get Started with Video Content for Social Media: Do’s and Don’ts!

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pronto
EVERYTHING YOU NEED TO KNOW TO USE VIDEO ON SOCIAL MEDIA

Whether your goal is to garner likes, increase brand awareness, improve your engagement, or boost sales, video is an excellent tool.  

Video is the perfect medium for social media. It allows you to provide both information and entertainment quickly and in a highly attractive way. High-quality videos with movement, transitions, text, and audio are top-performing social media content across the most popular platforms, from Facebook to Twitter. Other social media platforms like Instagram, LinkedIn, and Pinterest also prioritize video content.

Long story short: if you’re not using video as part of your digital marketing strategy, now is the time to start.

Lights, Camera, Action!

Because video is a carrier for so many content pillars, visual styles, and advertising opportunities, it’s crucial that you have a targeted approach. Don’t feel that you have to abandon your existing strategy, especially if you’re just getting started. Here are three quick Do’s and Don’ts to help you develop your method.

  1. Don’t Do All the Work Yourself.

Gone are the days of expensive studio rentals and pricey HD cameras. So don’t think that the only way to make professional videos is by renting a studio and hiring an expert. Instead, find a tool that can help you find clips based on the information you already have. Using keywords, style tags, and machine learning, Pronto will identify relevant high-quality clips for you, and stitch them together.

  1. Do Aim for Consistency.

It’s tempting for marketers to want to see their videos get millions of views, and experience overnight, viral success. But the reality about video is that it’s most successful when you use it to build an engaged client base, and reach customers who are in your area and/or industry. You don’t need to aim for viral every time! Instead, re-focus on posting video consistently. Scheduling content in advance can help you do this—whether that means creating content in batches or using Pronto to produce and schedule your videos for you. 

  1. Don’t Forget About Audio and Text.

While we often think of video as a dual visual and audio format, but these days, it’s a bit more complicated. Using trending audio on a social media platform can help get views. However, especially if you’re looking to post cross-platform, imagine watching your video from the user perspective: so often, we watch video without sound! Whether you’re in the doctor’s office or on your couch, there are many times we consume video without hearing the audio track at all. Instead of despairing, embrace this trend, and know that you can use both captioning and engaging text along with your audio. This will not only boost the accessibility of your video but allow it to be viewed successfully whether or not it can be heard.

Finding a one-stop shop for video content sounds like a dream—but it’s true: with Pronto AI, you’re covered! With an automated system that learns from you, you can use simple keywords to find video content of all kinds. You can identify styles, fonts, and patterns that fit with your brand identity, and set videos to automatically post—as frequently as you like!  

Wherever you are with video content creation, Pronto can be the next step forward. We make the process quick, effective, and high quality—just what you need to take your social media presence to the next level.

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