INSTAGRAM REELS, TIKTOK, PINTEREST, LINKEDIN—IN THE DIGITAL LANDSCAPE, VIDEO CONTENT RULES.
Social Media platforms of all sizes are catering more and more to video creators. Just a few months ago Instagram—historically a photo sharing application—announced their move towards prioritizing video content. In a similar vein, TikTok—an app completely dedicated to video content—has over a billion users and generated an estimated $1.9 billion in revenue in 2020 alone.
Video is taking off in social media; consumers know this, and companies need to catch up!
Still not sure? Here’s three quick reasons why video is the current queen of content:
- Videos = Engagement. Let’s face it: there’s a hierarchy of how entertaining content can be. Video content on Instagram, Twitter, and almost all other platforms consistently receives the highest amount of engagement in the form of comments, shares, and likes. And if you’re in marketing, you’ll know that often, engagement is an excellent indicator of conversation rates.
- It can be repurposed easily. This one’s for the finance team, because though the cost of video might scare them off initially, it’s some of the easiest content to ‘repackage’. Once you have your video, you can share it to multiple platforms simultaneously (for example, think of all the creators cross-posting content to Instagram Reels and TikTok, or from Instagram Stories to Pinterest Pins). You can also create snippets of the video to reuse across marketing channels. The greater the reach, the greater the return on investment.
- It appeals to many demographics. Of course Gen Z, one of the most digitally savvy audiences, are some of the primary consumers of video content because they have grown up with it. But you might be surprised to learn that millennials and Gen X’ers are also happily shopping and engaging via TikTok and Pinterest too. Similarly, millions of users seek out YouTube reviews or demos of a product they are interested in purchasing.
No matter the size of your company, the time to pivot to video content is now.
But content marketers and business professionals will know that high-quality video content is not always cheap to create, nor is quality assured, especially if you’re new to the format. You can capture video yourself but it is often low-quality. You can hire professionals, but that is often expensive.
Fortunately, there are solutions available: automated video content creation is now a reality. Whether your goals are to grow your audience, promote specific products, or connect to new clients, GetPronto.ai is the simple way to create, share, and schedule HD videos in less than a minute.
When it comes to video creation and editing, whether you’re aiming for commercials or viral social media posts, the process of automation is all about making things easy for your business and your team. That’s why Pronto also offers easy ways for you to create, schedule, and publish content, so you save time and money while also leveraging one of the more engaging content mediums on the market.
EVERYTHING YOU NEED TO KNOW TO USE VIDEO ON SOCIAL MEDIA
Whether your goal is to garner likes, increase brand awareness, improve your engagement, or boost sales, video is an excellent tool.
Video is the perfect medium for social media. It allows you to provide both information and entertainment quickly and in a highly attractive way. High-quality videos with movement, transitions, text, and audio are top-performing social media content across the most popular platforms, from Facebook to Twitter. Other social media platforms like Instagram, LinkedIn, and Pinterest also prioritize video content.
Long story short: if you’re not using video as part of your digital marketing strategy, now is the time to start.
Lights, Camera, Action!
Because video is a carrier for so many content pillars, visual styles, and advertising opportunities, it’s crucial that you have a targeted approach. Don’t feel that you have to abandon your existing strategy, especially if you’re just getting started. Here are three quick Do’s and Don’ts to help you develop your method.
- Don’t Do All the Work Yourself.
Gone are the days of expensive studio rentals and pricey HD cameras. So don’t think that the only way to make professional videos is by renting a studio and hiring an expert. Instead, find a tool that can help you find clips based on the information you already have. Using keywords, style tags, and machine learning, Pronto will identify relevant high-quality clips for you, and stitch them together.
- Do Aim for Consistency.
It’s tempting for marketers to want to see their videos get millions of views, and experience overnight, viral success. But the reality about video is that it’s most successful when you use it to build an engaged client base, and reach customers who are in your area and/or industry. You don’t need to aim for viral every time! Instead, re-focus on posting video consistently. Scheduling content in advance can help you do this—whether that means creating content in batches or using Pronto to produce and schedule your videos for you.
- Don’t Forget About Audio and Text.
While we often think of video as a dual visual and audio format, but these days, it’s a bit more complicated. Using trending audio on a social media platform can help get views. However, especially if you’re looking to post cross-platform, imagine watching your video from the user perspective: so often, we watch video without sound! Whether you’re in the doctor’s office or on your couch, there are many times we consume video without hearing the audio track at all. Instead of despairing, embrace this trend, and know that you can use both captioning and engaging text along with your audio. This will not only boost the accessibility of your video but allow it to be viewed successfully whether or not it can be heard.
Finding a one-stop shop for video content sounds like a dream—but it’s true: with Pronto AI, you’re covered! With an automated system that learns from you, you can use simple keywords to find video content of all kinds. You can identify styles, fonts, and patterns that fit with your brand identity, and set videos to automatically post—as frequently as you like!
Wherever you are with video content creation, Pronto can be the next step forward. We make the process quick, effective, and high quality—just what you need to take your social media presence to the next level.
HOW TO OPTIMIZE VIDEO ON SOCIAL MEDIA
Whether you’re just starting out on social media, or you’re a veteran company with thousands of followers, optimizing content for each platform is an ever-evolving challenge. While applications continue to roll out new time limits, changes to their algorithms, and new features, staying engaged with optimization methods can help your video content reach the spotlight.
As video continues to explode in popularity, social media platforms are in tough competition with each other. While photos, carousel posts, and text are still important parts of communicating with your audience, video is a chance to tell a story efficiently. So, grab your camera, and let’s dive into optimization!
Here are four things to keep in mind when designing and creating your content.
- Have A Plan
Video content doesn’t require you to throw out any of your existing branding or marketing strategy. You still need to think about your brand colors, your key message(s), and your audience.
Whether it’s reach, sales, conversions, or just communication with customers, establishing a plan sooner rather than later is the way to go. Draw from your previous strategies, look at your highest-performing posts, and pull some data from the platforms you’re already on. What do people engage with the most? What seems to get the highest click through rate?
In most cases, it’s important to include some kind of call to action (CTA), whether a hard or a soft sell. Sometimes ‘Order Now!’ will be appropriate, while other times, ‘Learn More’ might fit. But the idea of leading people to the next step along the journey is important even with public awareness campaigns. On any social media platform, the best content will tell a brand story, highlight an important moment, or show off industry knowledge—all of these are great places to start building a video marketing plan.
- Choose the Right Aspect Ratio
For most platforms, a 16:9 (with a resolution of 1920 by 1080 pixels) will serve you just fine. This is the standard aspect ratio that you would watch on YouTube or your home TV. This ratio is a great place to start.
However, for the past few years, vertical video is on the rise, thanks to Snapchat, Instagram and TikTok. In addition, story functionality (vertical content only available for 24 hours) has been added to Facebook, Twitter, and LinkedIn. For vertical video, whether for a feed post—think Instagram Reels, TikTok videos, etc—as well as stories, it’s best to use a 9:16 aspect ratio.
It’s also, of course, important to consider the destination of your content. If the majority of it is being consumed via mobile, a square (1:1) aspect ratio may be preferable, and more broadly applicable. A 1:1 aspect ratio can be ideal for social media platforms that play automatically in their feed, and perhaps more importantly, it’s unlikely that a video with a square ratio will be cropped automatically.
Here are the quick & dirty reference points for best aspect ratios for each platform:
Instagram Feed Posts and Ads: 1:1 (Square)
Instagram TV (IGTV), Reels, and Stories: 9:16 (Vertical), 4:5 Vertical, or 2:3 Vertical in a pinch
TikTok: 9:16 (Vertical)
Facebook In-Feed Ads: 16:9 (Landscape) or 1:1 (Square)
Facebook Stories: 9:16 (Vertical)
Twitter: 1:1 (Square)
LinkedIn: 16:9, or 1:1
Snapchat: 9:16 (Vertical)
- Sound, Music, and Subtitles!
There are always going to be times where consumers have the sound off, either on their TVs or smartphones. Other times, they might be scrolling or avidly watching, with full sound capabilities. Because as a creator you can’t count on either one, it’s important to think about both!
Optimizing your videos to work well with and without sound isn’t as tricky as it sounds. You can use tools like background music (royalty free or a trending piece of audio), subtitles or closed captioning, simple text and branding, a personalized voiceover—or a combination of these. Using royalty-free music and a customized voiceover in combination can provide a professional vibe, while trending audio and quirky captioning can angle more towards comedic and viral content. Closed captions or subtitles can help not only with the situations where consumers have their volume off, but also extend the reach of your content to those who are hard of hearing.
The biggest takeaway is: create your content to be viewed with sound available, but don’t count on it. Before posting, make sure to watch it back and ask yourself: Would this make sense without audio? If not—consider using another of the visual options mentioned above.
- Keep Time In Mind
Time is a toughie—but we’ve got you covered. Content creators often struggle with a) keeping track of the limits for each platform as well as b) knowing what length of video performs the best overall.
As social media apps—particularly the video capabilities of each one—evolve, the time limits might change frequently. Fortunately, there are a couple lengths that work well as standard units: six seconds, 15 seconds, 30 seconds, and 60 seconds.
Here are the current limits for several main social media platforms as a reference:
Instagram Feed Posts, Reels, and Stories: Maximum 60 seconds
Instagram TV (IGTV): Maximum 60 minutes
TikTok: Maximum 60 seconds
Facebook In-stream Ads: Maximum 15 seconds
Facebook Stories: Maximum 60 seconds
Twitter: Maximum 140 seconds
Snapchat: Maximum 60 seconds
As you can see, the majority of platforms currently have an ultimate limit of one minute. However, you should also consider what people will actually watch. In general, shorter is better! Having a hook, catchy audio, and a professional branded look are what will keep people watching, especially if the video is on the shorter side.
Video length is something that is good to experiment with, because it relates so intimately to the type of content you’re producing. Announcing a sale would fit will in a short video but sharing industry knowledge would suit a longer clip. Play around with the pairings of content and time and analyze the results as you go.
Remember: Optimization Is A Journey
You can ‘go deep’ into video creation, whether you’re filming your own footage or automating the whole process, and the good news is that there are many ways to succeed. Finding your brand video voice, working within the limitations of each platform, and establishing a consistent posting schedule will take you far.
To learn more about automating the video creation and scheduling process, check out the free trial of Pronto.
EVERYTHING YOU NEED TO KNOW ABOUT AUTOMATED VIDEO CONTENT CREATION.
Marketing experts and content creators across all industries will undoubtedly have noticed the global appetite for video content: it seems to be insatiable. Even five years ago, experts knew that video content would be the way forward in communications, advertising, and even politics.
But creating cost-effective video content regularly can be challenging, especially for resource-strapped businesses. The video creation and editing processes are time-consuming, especially if your company wants to engage consistently on a more personal level while still increasing reach.
That’s where automated video creation comes in.
What is Automated Video Creation?
Put simply, automated video creation is the process of using software to create engaging and exciting video content automatically. The method uses AI to match high-definition video content to your industry, business goals, etc.
How does it work?
There are numerous strategies your marketing team might want to take. Automating the video creation and editing process starts with identifying your priorities, choosing a platform, uploading the material you’re using, and then, letting the software do the heavy lifting.
Again, depending on what audience you’re angling your content to, you might want to be more or less involved in the editing process. If you’re looking to employ a highly efficient system, you might confirm your details within a template and be ready to publish. If you’re looking to customize video content with text overlays, captioning, and graphics, you can certainly achieve these goals.
How can automated video creation be used effectively?
Your company most likely has many marketing campaigns in flight at one time, from advertising and promotions to large audiences, all the way down to one-on-one contact with clients (like a birthday message). With the wide range of demand in the type of communication happening, you also need a variety of video content: perhaps 6-second ads for YouTube and minute-long informational messages announcing a new product for Facebook or TikTok.
Most social media platforms each have their video creation tools but are just different enough in their capabilities and requirements to be frustrating, and they often do not look professional. You can save time and budget by creating high-quality automated videos and posting them to different platforms simultaneously.
How can we get started?!
Pronto is a simple-to-use AI-based tool for creating videos to market your business on social and video platforms. Pronto is making the process seamless and focused for your team, even for employees with no editing skills or experience, at the forefront of AI-based video creation. This is crucial as content marketers from different industries adapt to the voracious appetite for video content happening around them.
Plus, with Pronto, you’ll get detailed insights into your videos’ performance with data analytics to see what’s working! Whether it’s quick transitions or punchy overlaid text, you’ll be able to track the efficacy of your efforts in a split second.
Making high-quality videos has never been easier for businesses—get started now!
STAFFING SHORTAGES LEAD TO CHALLENGES IN DEVELOPING HIGH-QUALITY VIDEO CONTENT.
Combined with an increased demand for online content, many companies are struggling to keep up with the drive to create high-quality video content without breaking the bank.
There have been other issues with filming as well: ensuring the health and safety of talent, and production staff; various hurdles when it comes to traveling; and a huge demand for editing services. At the same time, as much of the workforce became remote, demand for instructional videos skyrocketed. These problems are present for small business as well as large agencies, and they warrant a solution that can fit all enterprises, cross-industry.
That’s where automated video creation comes in.
Why is video so important?
It can’t be emphasized enough: video rules the roost. When it comes to social media, almost all platforms are promoting video content from their users. Instagram reels, TikTok, Snapchat, even YouTube Shorts are paving the way for video content creators. Additionally, having videos on your website as well as your social media means that some search engines will prioritize your pages, and rank you higher.
Video is also blossoming in popularity because it’s an amazing story-telling medium, for everything from short, funny clips for social media ‘stories’, to longer onboarding or training videos for internal company use. It’s more engaging than a big block of text; it’s often more accessible than a still photo; and, with automated processes, it’s easier than ever to create.
How can automating video content help my business?
No matter the size of your marketing team—whether you have twenty people or just one—saving time with video is just around the corner. Automation can be a great jumping off point for those without any experience with video, or it can help your experienced team with weak spots (for example, speeding up clip choices, or helping to provide consistent scheduling).
Using automation to create, tailor, and personalize videos is a cost-effective way for marketing teams to incorporate the popular medium into their work without the need to re-vamp an entire quarterly plan. Automation doesn’t mean throwing your creativity out the window; it means making what you already wanted to make cheaper and faster, without compromising on the quality.
With automated video creation, content can be repurposed, personalized, and changed to fit many different scenarios, with a few simple swipes. This means that you can launch a campaign cross-platform without re-formatting, editing, and personalizing each one; or, if you wanted to, it would be extremely straightforward!
In case you weren’t sold on the idea already, Pronto takes everything a huge step further, and automates the scheduling and posting process as well. As content marketers and managers alike will know, a product that can make these marketing strategies easier to act on is a welcome addition.
What is Pronto?
Pronto is a platform geared to help you automate your video creation AND social media marketing process. It’s a simple way to create, schedule, and share high quality videos… all in less than a minute.
It’s not just another editing tool. It’s real technology, and a real extension of your existing strategy. It will help you to create high-quality video content in mere seconds, as well as pave the way for you to post consistent and reliable material to all your platforms. Pronto is data-driven and will provide you with superior analytics, so that you can learn quickly what’s working and what’s not—from posting times to hash tagging strategies.
Whether you’re newly entering the world of digital marketing, or you’ve been here since the beginning, you’ll know that when it comes to digital, data is key. While we need marketers who are creative, we also need systems that help us save time and money. Pronto brings these needs together, allowing users to express themselves and their brand identity, while reducing the strain on their resources.
Automated video content is waiting for you. Want to try it? Head on over to…
VIDEO MARKETING IS EFFECTIVE BUT CAN BE COSTLY
Putting aside all the advice, all the lists of tips and tricks, and all the re-branding announcements, there is one very simple truth about online content: video rules. But how do you jump on the video bandwagon and make effective videos without breaking the bank?
The last two years threw many plans into disarray, but one repercussion has been an even more intense demand for digital content. From information and news to funny dance videos, video content is even more firmly established as a popular form of digital media.
Even if you’re not familiar with video as a creator, you’re likely familiar with it from the consumer point of view. Whether it’s a friendly-looking video of your family dentist or a clean-cut advertisement for a local real estate company, we remember and trust brands that we see producing high quality video.
WHY VIDEO MARKETING
According to Statista, as of 2020 over 83% of all internet users in the US accessed digital video content. Even as early as 2015 and 2016, video marketing was taking off, and for good reason. Insivia reports that based on many metrics, video is impactful almost anywhere you use it: as a YouTube Ad, embedded in an email, on social media, or even in a training scenario.
Video is highly engaging. It gets shared more frequently with others, and the information is also often retained more easily than if it was consumed via text originally. Long story short: if you automate the creation process, video has the potential to provide an amazing ROI.
Some reports say that including video on a landing page can increase conversion by up to 80%. In the same vein, according to WordStream, marketers who use video grew revenue 49% faster than non-video users.
These statistics are worth taking on board because they are about video in general, not about specific industries. Video can be impactful for small businesses owners as well as large enterprises. It’s still all about maintaining brand identity and marketing effectively. Every company, cross-industry and no matter the size, should be using video in their digital marketing strategy.
If you weren’t convinced already, video is also becoming even more prioritized on all social media platforms, from Twitter to LinkedIn. Even Instagram announced that its algorithms would be more actively promoting reels (short videos) instead of still images.
So, how can you jump on the video bandwagon?
TIPS FOR VIDEO MARKETING
Whether you’re looking to use video as a source of ad revenue, a chance to build customer trust, or just provide an update about your current stock levels, there’s an easy and cost-effective way to give video a shot.
- Don’t abandon your marketing plan. Think about who you want to talk to – your customers—and how you can connect to them. Your brand identity, your style, your brand colors and ‘vibe’, are still crucial parts of how you approach video, whether you’re using it to promote a one-time sale, or just remind clients of your hours.
- Use Pronto to automate video creation! Add a few of the keywords associated with your brand, choose the duration, as well the style/theme you like, and plug in your text. A high-quality, fully tailorable video will be yours in just minutes.
- Schedule the video. With Pronto, this step is seamless. You can connect your social media accounts, and schedule your video to post on each one, or just one, platform. You can also then set Pronto to produce and publish additional videos as frequently as you want!
- Sit back, relax, and check out the analytics. As your videos go out, Pronto will help you check out the data. You can see things like the engagement rate for each platform, which is invaluable data. Monitor, tweak, check back, and watch your results unfold!
Digital marketing is a fast-moving and competitive field, but you can be ahead of the curve by automating your video content creation process. With your plan and Pronto’s prowess, you’re off to a strong start already.
Want to try it for free? Check it out here!
Denver Colorado, April 7, 2022: Pronto Media Group is excited to announce that it has been selected as a finalist for Colorado Companies To Watch 2022.
Pronto Media Group recently announced the launch of its innovative automated video content platform. Pronto’s automated video content platform enables users to create professional-quality videos quickly, effortlessly, and cost-effectively.
What it means to Pronto Media Group
“We are thrilled to be a finalist for the Colorado Companies to Watch Award,” said Ash Shehryar, Pronto Media Group’s Co-Founder and Chief Design Officer. “The purpose of the Colorado Companies to Watch organization is to empower 2nd stage companies which fuel the economic fire of Colorado. Colorado is at the forefront of innovation and is experiencing such high growth in 2022, we are honored and find ourselves in excellent company among the finalists”
The Charter of Colorado Companies to Watch
To deliver on that purpose, Colorado Companies to Watch will:
- Continue CCTW’s growth as an organization with a vibrant, self sustaining community. A place where winners stay winners and continue to thrive in Colorado
- Continue to drive recognition as a key part of our cause
- Become a conduit to great content. Whether through partnerships, generating content ourselves, or leveraging our alumni and sponsors to build/provide
- Build out our statewide presence, influence, and brand
- Ensure that we are a year-long community. Providing continuous value to our alumni, corporate partners, community partners, volunteers, and others
To view the list of finalist companies, visit: https://coloradocompaniestowatch.org/meet-our-finalists/
Winners will be announced on June 17, 2022.
About Pronto Media Group
Based in Denver, Pronto Media Group’s innovative automated video content platform was created to help organizations grow their social media audiences and customer base with highly-engaging video content. Pronto Media Group helps organizations create unique, quality videos fast and cost-effectively.
Learn more about Pronto Media Group and sign up for the automated video platform at getpronto.ai.
Kristen Ranta Haikal Wilson
Advisor & Fractional CMO
If you’re involved in digital marketing at any level, you might be wondering what the new year has in store for video creation and sharing. Over the past two years, large companies and small businesses alike have embraced new approaches to their digital content. One thing is for sure: video is here to stay, which is why we have developed a list of our predictions for video marketing in 2022.
Almost all social media platforms have expanded the availability of video creation resources, and there have been tweaks to the algorithms that drive a prioritization of video content. In 2022, Meta, the recently-rebranded parent company of Instagram and Facebook, will continue to prioritize video, and engage with smaller content creators by monetizing aspects of video content generation.
Here are five other predictions for video marketing in 2022
1. Video Rules the Roost
Prediction: In 2022, video will continue to be one of the most-consumed forms of digital content.While straightforward, video’s continued hold on consumers is fascinating, especially having experienced the changes to the digital landscape over the last 24 months. Video is taking over partially because of the expansive nature of social media and streaming services, but also because of the pandemic. Over the past two years there’s been a huge move to video content in terms of concerts, conferences, yoga classes, and everything in between. Consider the sheer availability of video. Every minute, YouTube users upload another twenty hours of video, and every day the site streams around 100 million videos. According to 99Firms, more than four billion video views take place on Facebook every day. With those kinds of statistics, it’s safe to say that video is here to stay in 2022.
2. ‘Live’ Is Here To Stay
Prediction: In 2022, live video will become even more mainstream. Live video—regardless of the platform—has emerged as an essential subcategory of video marketing. It’s a highly effective way for brands to connect with consumers, as well as for content creators of any kind to run classes, courses, and conferences. Crucially, while consumers prefer video content to other forms overall, they also engage at a much higher rate when the content is live.
Live video has also made a huge impact on Instagram and Twitter, as it offers more opportunities for celebrities, artists, and brands to get immediate attention, as well as collaborate between themselves.
3. Search-Optimized Videos
Prediction: In 2022, videos will become an increasingly important part of SEO strategy.SEO in blog posts and static social media posts is nothing new, but what about videos optimized for search? As you may have noticed in your everyday searches, videos are more likely to generate first-page rankings than other traditional SEO techniques. Brightedge reports that Google is now putting video snippets next to 26% of search results, and users are more likely to click them when they do.
Including relevant and accurate titles, video descriptions, and keeping things short can help you get your video to the top of the pile.
4. Shh… I’m Watching Something
Prediction: In 2022, videos should be optimized to be played on silent. Contrary to popular belief, most people watch mobile videos with no sound—even if there is an associated song or voiceover in the video that would augment the content. In fact, 85% of videos on Facebook are watched without sound. The statistics are similar for other video-heavy platforms like Instagram and TikTok, because people are watching videos on their smartphones everywhere they go. Whether they are sitting in a waiting room, scrolling before bed, or feeling bored during a meeting, it’s likely that there’s something they want to watch silently. In 2022, we will likely see many more marketers taking this into consideration, and using both closed captions and voiceover to make sure they cover all the bases.
5. Let AI Do the Work
Prediction: In 2022, AI Video creation will go mainstream. Over the past year, AI video creation has exploded in both quality and availability. Marketers have realized that creating high-definition, professional videos doesn’t have to be an expensive and time-consuming project. By automating video content creation, along with an existing marketing strategy, companies can increase the consistency and reliability of their posts, without sucking time and budget away from the rest of their marketing efforts.
“Video marketing is evolving every year and consumers are increasingly engaging with video content. Video content can be expensive to produce but with AI-generated content, that cost becomes negligible and it is incredibly fast to create. With AI-based video marketing tools, agencies and businesses can produce professional-quality content quickly and affordably.” — Will Feldman, Owner, Garlic Media
Make 2022 The Best Year Yet
Many brands are at a point where they recognize the efficacy of video marketing, regardless of the metrics they care most about. Video content has been repeatedly shown to prompt user engagement, deliver a high ROI, and cause high click-through rates. We predict that 2022 will see a continued prioritization of video, and the expansion of AI-generated material.
Thank you for reading our predictions for video marketing in 2022.
Please check out GetPronto.AI to learn more. And may 2022 be a great year for your video marketing efforts!
These days, everyone is making videos. From YouTube Ads to Instagram Stories, short-form video content is all around us—and business is booming. Video is a highly engaging, highly effective form of entertainment and marketing, and enterprises of all sizes are cashing in. This is why we have outlined eight need-to-know strategies for effective video marketing.
Content creators, marketers, and communications folks will all know: it’s a lot to take in. But developing a digital marketing strategy that include video content is crucial.
Here are eight strategies for effective video marketing to help get you started with incorporating video into your social media content plans:
1. Tell Stories
Whether professional or personal, harness that creativity and tell the story of your brand. Think of the memorable commercials you’ve seen: the best ones often incorporate tear-jerking moments as well as humorous stories to sell products.
2. Include a Variety of Content
Within your brand identity and products, there is a lot of room for both creativity and professionalism. Creating a variety of videos for your page will allow you to showcase the best parts of your business. You might want to try out content like product features, sales or discount, and shopping highlights, but you can also create tutorials, behind the scenes reveals, or showcase a client or an employee. This variety of content will keep people on your page, and all them to find the information they are looking
3. Incorporate User Generated Content
If you have a business that clients are interested in leaving a review for, lean into this!
Encourage your clients to make videos of their own, and to tag your company in their own social media content. Re-posting and re-sharing personal content can boost the positive light in which your business is viewed. Campaigns like giveaways can help with getting customers to generate their own content, but you can also ask your clients to leave reviews.
4. Don’t Forget a Call To Action (CTA)
A classic marketing technique, but don’t forget about it when using video. Whether a ‘soft’ or ‘hard’ sell, remind viewers of what to do next. Make them feel like they want to buy immediately, learn more, save your post, get in touch – and don’t be afraid to clearly communicate it! Most marketers put their CTA at the end of the video, so make sure you give a clear indication when it counts. If you’re at a loss, a simple ‘visit our website’ might be all that you need.
5. Optimize Your Content
Optimization can mean a lot of things, but there are two main goals: optimizing your content for SEO, and optimizing the content for best performance on each platform. Optimizing for SEO has more to do with the text you choose in your title, video description, and caption—using keywords, hashtags, and tagged accounts can help get views and engagement. For platform optimization, this means making sure your video won’t get cropped, the text will show up, and that your brand identity is salient. Check out this article on optimization for social media platforms for some nitty-gritty details.
6. Analyze Your Results
If you aren’t gathering data already, now is the time to start! Digital Marketing is driven by data, and no matter how wonderfully creative you or your team is, you’ll want to pull numbers while your campaign is ongoing, and after it’s over. Being able to tweak keywords or hashtags and respond flexibly to a campaign is a smart idea, as is paying close attention to the end result of what works and what doesn’t. Reporting can be an amazing source of fuel when designing future campaigns, too.
7. Use Audio Effectively
You’ve likely encountered videos with catchy chart-topping songs, as well as ones with neutral instrumental music—showing us that all kinds of audio can be successful. Here’s the catch when it comes to audio: it’s not a guarantee. Some users will be listening actively, while others will have volume off almost all the time. So, learn to tell your story with and without audio. If users can follow the gist of a silent video, it can increase how effective your content is overall. Consider using compelling and high-definition visuals, text-heavy descriptions, and subtitles in your silent content.
8. Create Consistency
You’ve probably heard that consistency on social media is really important. But what does consistency really mean when it comes to posting? It refers to maintaining a recognizable voice, reliable and familiar branding, and stable brand identity, but it also, more practically, refers to the number of days per week that you post, and perhaps the time of day. Being able to provide consistent content at high-engagement times of day will make sure your pages stay at the top of user’s feeds.
Every organization will have limitations when it comes to budget and time, so know that you can start anywhere! With Pronto, you can set videos to be created and posted automatically – which is the best-case scenario for those short on time but looking for professional, high-quality video content.
Thank you for reading about our recommended strategies for effective video marketing. To learn more about the trends we are seeing today, read more about our Predictions for Video Marketing in 2022 article.
Or sign up for an account at getpronto.ai today!
The secret’s out: everyone loves video. From search engines that prioritize links to YouTube videos, to algorithms that rank your website higher if you have video embedded in the landing pages, video is the reigning queen of digital content. The same goes for most social media platforms, including Instagram, TikTok, and Snapchat. There are various reasons why you should start automating your video content.
However, knowing that video is desirable doesn’t mean every business has the resources to invest in high-quality production and editing. In fact, many brands still think that video has to be a costly and time-consuming process, draining precious resources away from other marketing initiatives. These considerations are particularly salient in the current climate: there’s a high demand for video, along with staff shortages and tight budgets.
The great news is that automating your video content can solve several issues at once. Automating the creation, captioning, scheduling, and posting processes can help companies save time and money, and build brand-consistent messaging.
Three Big Reasons Why You Should Start Automating Your Video Content… Right Now
1. Save Time
When it comes to video automation, hours of filming and the days of editing are a thing of the past. Video is the perfect candidate for automation: there are many elements that can be re-used and recycled cross-platform and cross-video, and creating short form content (like 15- and 30- second videos for social media) can and should be a very straightforward process!
Automating your video content creation could mean that you go from spending days on a single project, to a high quality finished product in under one minute. Choosing templates, audio, and clips based on keywords you set with Pronto can save your team time in every step.
It doesn’t stop there, though: once you have a completed video, you can also save time by batch-producing more, saving your favorite templates, and scheduling additional automated videos to post automatically to your linked social media platforms. These automated steps are the future of digital marketing. If your team is spending hours creating daily content, it’s time to rethink how you are spending precious time.
2. Save Money
Over the last decades, the cost of video has come down dramatically, but high-quality content still seems to come with a high price tag. The costs of renting a production studio, hiring a contractor who has the right filming equipment, perhaps hiring someone else to edit hours of footage down to a single minute… it adds up.
But gone are the days of a single video project running your business upwards of five, ten, twenty thousand dollars. When you automate the video creation process, you save money immediately: Pronto will learn from you about what features you want, what styles you prefer, and then report back to you about what content did well.
With built-in, easily customizable features like text-to-speech, voiceovers, and transitions, you’ll save money on each part of the video creation process.
3. Stay Consistent
While videos that go viral are seen as the pinnacle of digital achievement, real success is to be found in consistent, valuable content. When you regularly produce high quality video, your staff and your customers implicitly understand you are a reliable company with high value. Automating your video content makes it incredibly simple to have a unified style in your material, in everything from the genres of background music, to the font styles you choose. You can tweak many aspects of your videos, without straying from what you know to be effective.
Consistency is a crucial part of rolling out completed content, too: algorithms favor accounts and sites that regularly post content (especially video!). With Pronto, you can schedule your videos to post at any time of day or night, weeks ahead of time. After you’ve posted, our analytics will help you find the most effective posting times for your brand for each platform you’re posting to.
As digital marketing becomes more and more data driven, it’s crucial to find and embrace tools that make both production and analytics more efficient. Automated video can set your business apart!
To learn more, please read our article: Eight Need-To-Know Strategies for Effective Video Marketing
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